About Us

Management Team

  • Joe Costello is considered to have founded the EDA industry when in the late 1980s he became President of Cadence Design Systems and drove annual revenues to over $1B—the first EDA company to achieve that milestone. In 2004, he was awarded the Phil Kaufman Award by the Electronic System Design Alliance in recognition of his business contributions that helped grow the EDA industry. After leaving Cadence, Joe has led numerous startups to successful exits such as Enlighted, Orb Networks, think3, and Altius. He received his BS in Physics from the Harvey Mudd College and also has a master’s degree in Physics from both Yale University and UC Berkeley.

  • David Jones has been in the semiconductor industry for over 20 years, starting in the DRAM design industry at MOSAID Technologies, then going onto to co-found XtremeEDA and now Metrics. He has worked with many complex technologies, including ARC, PowerPC and x86 microprocessors; encryption; ATM and video processing. David has a BS in Computer Engineering from the University of Ottawa and a MS in Electrical Engineering from the University of Toronto.

  • Dave Tarpley has over 40 years’ experience managing EDA sales, primarily in Asia. He was an early employee at SDA (which later became Cadence) serving as the VP of Asia where he built the channel and grew the business from near zero to over $100M. He then moved to PDF Solutions as their VP of Sales and #10 employee. At PDF he built revenues and played a significant role in taking PDF public. After PDF, he worked with a number of EDA start-ups setting up their Asian channels and building sales. His last position before Metrics was as CEO for Adant Technologies, a smart antenna start up. Mr. Tarpley holds a BS in Marketing from UC Berkeley and an MBA from California State University Fullerton

  • Craig has been advising growth-oriented technology and SaaS companies for over 10 years. He began his career working in Deloitte’s private technology practice before moving to private industry where he has helped numerous companies attain funding. He has a bachelor’s in International Business from Carleton University and an MBA from Queen’s University.

  • Kareem has over 10 years of experience spanning multiple disciplines and industries in the technology domain. His software development skills and business acumen have enabled many small Ottawa companies to transform their engineering and cloud operations teams into first-class departments in terms of both size and performance. As Director of Platform, he ensures that the Metrics Solution, DSim Cloud, is built on a solid foundation and meets market needs.

  • Sandy has over 10 years of experience in the software industry, with a primary focus on data and analytics. He has served in a variety of leadership roles, including Director of Professional Services, VP of Product Management, and Area Technical Presales Manager. He has worked with large financial institutions such as the Bank of Nova Scotia and Royal Bank of Canada, as well as with start-ups such as You.i TV (now Warner Brothers Media) and Dundas Data Visualization (now insightsoftware). This range of experience, coupled with his pragmatic approach to solving problems, helps him to efficiently run the operations of Metrics on a day-to-day basis. He has a Bachelor’s degree in Computer System Engineering from Carleton University.

Metrics Design Automation is a leader in providing EDA tools and workflows as a Service for FPGA and ASIC engineers

Headquartered in Ottawa, Canada, Metrics was founded in 2017 and is led by an experienced group of EDA and business executives. The company’s product, DSim Cloud, is a fully compliant SystemVerilog and VHDL simulator offered in the Cloud. The company plans to be the first EDA company to offer a complete RTL-to-GDSII cloud-based design flow and tools on all the major cloud platforms.

Company Contact Information
222 Queen St., Office 1010
Ottawa, ON K1P 5V9
Canada