About Us

Metrics Design Automation is a leader in providing EDA tools and workflows as a Service for FPGA and ASIC engineers

Headquartered in Ottawa, Canada, Metrics was founded in 2017 and is led by an experienced group of EDA and business executives. The company’s first product is a fully compliant SystemVerilog simulator implemented in the Google Cloud Platform. The company plans to be the first EDA company to offer a complete RTL-to-GDSII cloud-based design flow and tools on all the major cloud platforms.


Experience Matters

Joe Costello

Executive Chairman
Mr. Costello is considered to have founded the EDA industry when in the late 1980s he became President of Cadence Design Systems and drove annual revenues to over $1B—the first EDA company to achieve that milestone. In 2004, he was awarded the Phil Kaufman Award by the Electronic System Design Alliance in recognition of his business contributions that helped grow the EDA industry. After leaving Cadence, Joe has led numerous startups to successful exits such as Enlighted, Orb Networks, think3, and Altius. He received his BS in Physics from the Harvey Mudd College and also has a master's degree in Physics from both Yale University and UC Berkeley.

Doug Letcher

President and CEO
Mr. Letcher has extensive technology leadership experience in developing and supporting EDA tools and verification flows. Prior to Metrics, he was Vice President of Engineering at FPGA and ASIC verification services firm XtremeEDA for nearly nine years, where he built and led a team of 70 engineers who executed FPGA and ASIC verification projects for more than 50 global customers. He received his BS in Electrical Engineering from the University of Waterloo.

David Jones

Chief Technology Officer
Mr. Jones has been in the semiconductor industry for over 20 years, starting in the DRAM design industry at MOSAID Technologies, then co-founding XtremeEDA before co-founding Metrics. He has worked with many complex technologies, including ARC, PowerPC and x86 microprocessors; encryption; ATM and video processing. He has a BS in Computer Engineering from the University of Ottawa and a MS in Electrical Engineering from the University of Toronto.

Ronen Shoham

Vice President of Product
Mr. Shoham is an experienced Product Manager with almost 20 years of industry experience. He acts as an effective bridge between customers, sales and marketing, development and design teams by utilizing his analytical skills, attention to detail, deep technical and programming knowledge, and strong business insights. Previously he was Director of Product Management at Cadence Design Systems and a verification manager and engineer at Siverge Networks and Winbond. He received his BSc in Electrical and Electronics Engineering from the Tel Aviv University.

Dave Tarpley

Vice President of Sales
Mr. Tarpley has over 40 years’ experience managing EDA sales, primarily in Asia. He was an early employee at SDA (which later became Cadence) serving as the VP of Asia where he built the channel and grew the business from near zero to over $100M. He then moved to PDF Solutions as their VP of Sales and #10 employee. At PDF he built revenues and played a significant role in taking PDF public. After PDF, he worked with a number of EDA start-ups setting up their Asian channels and building sales. His last position before Metrics was as CEO for Adant Technologies, a smart antenna start up. Mr. Tarpley holds a BS in Marketing from UC Berkeley and an MBA from California State University Fullerton.

Scott Sherwood

Vice President of Human Resources
Mr. Sherwood has been an executive coach, organizational development consultant, and human resources executive for over 30 years. Prior to Metrics, he was Chief Talent and HR Officer at Heidrick & Struggles and Senior Vice President of Human Resources at Cadence Design Systems. He holds a Master’s Degree in Industrial and Organizational Psychology and a BSBA in Business Administration from Bowling Green University.

Michael Jones

Mr. Jones has a background of leadership positions in the semiconductor, software, consulting, and investment banking verticals, including 7 years spent working in Asia. At Metrics, he is responsible for finance, strategy, and corporate development. Prior to joining the company, Mr. Jones was Head of Product and Business Development at VisualOn, Head of Business Development at International Business Strategies, Global Head of TMT Investment Banking and Principal Investment at Samsung Securities, Head of Asia Technology Investment Banking at Bank of America Securities, and Chief Strategy Officer at Core Logic.

Board of Directors

Joe Costello, Executive Chairman

Doug Letcher, President and CEO

Debbie Weinstein, Director and Legal Counsel

Tanuj Raha, Director

David French, Director

Jim Hjartarson, Director

Company Contact Information

222 Queen St., Office 1017

Ottawa, ON K1P 5V9